The hospitality industry is experiencing a technological revolution, with digital ordering solutions at the forefront. These innovations are transforming guest experiences, boosting revenue, and addressing critical operational challenges. This blog explores how digital ordering is reshaping the hospitality landscape, the tangible benefits for food service providers, and how technology is addressing the ongoing labor shortage.

The rise of digital ordering in hospitality

Digital ordering has rapidly evolved from a novelty to a necessity. Guests now expect seamless, efficient ordering experiences, whether dining in or ordering takeout. This shift is driven by several key factors:

  1. Convenience: Guests appreciate the ease of ordering from their mobile devices, avoiding long wait times, and customizing their meals.
  2. Speed: Digital systems streamline the ordering process, reducing the time from order placement to food preparation.
  3. Accuracy: Digital menus minimize errors, ensuring guests receive exactly what they ordered.
  4. Engagement: Visually appealing menus and a personalized experience enhance the dining experience.

These factors collectively contribute to higher guest satisfaction, a crucial metric in the competitive hospitality industry.

Enhancing guest satisfaction

Delighting guests is the cornerstone of any successful hospitality business. Digital ordering systems play a pivotal role in enhancing this satisfaction in several ways:

  1. Streamlined ordering: Guests can browse menus, customize their orders, and pay seamlessly through digital platforms. This streamlined process eliminates the frustration of waiting for a server and reduces errors in order taking.
  2. Personalization: Digital ordering platforms can leverage the customer order history to make it easy for guests to reorder their past favorites. This feature not only enhances convenience but also makes guests feel valued and understood by remembering their preferences.
  3. Transparency: Digital menus often include detailed descriptions, images, and nutritional information, helping guests make informed choices. This transparency builds trust and enhances the dining experience.
  4. Real-time updates: Guests receive real-time updates on their order status, from preparation to delivery. This transparency keeps them informed and engaged throughout the process.

Benefits to food service providers

For food service providers, the adoption of digital ordering systems offers a multitude of benefits beyond enhanced guest satisfaction. These benefits translate into tangible improvements in revenue, efficiency, and overall business performance.

  1. Increased orders and revenue: Digital ordering systems make it easier for guests to place orders, leading to higher order volumes. Upselling and cross-selling opportunities integrated into the platforms can also boost average order values. Additionally, the convenience of online ordering attracts new customers and encourages repeat business.
  2. Operational efficiency: Digital ordering reduces the need for manual order taking, freeing up staff to focus on other tasks. This efficiency minimizes bottlenecks and enhances the overall speed of service. Furthermore, integrated systems can streamline kitchen operations by providing clear, accurate order details directly to the kitchen staff.
  3. Cost savings: By reducing the reliance on physical menus and printed materials, digital ordering systems contribute to cost savings. Additionally, fewer order errors and reduced food waste translate to financial savings.

Tackling the labor shortage with technology

The hospitality industry is grappling with a significant labor shortage, exacerbated by the COVID-19 pandemic. Digital ordering technology offers a viable solution to bridge this gap and maintain operational efficiency.

  1. Automation: Digital ordering systems automate many tasks traditionally performed by staff, such as order taking and payment processing. This automation reduces the burden on existing staff and allows businesses to operate with fewer employees without compromising service quality.
  2. Staff allocation: With digital ordering handling routine tasks, staff can be reallocated to areas where they are needed most, such as food preparation and guest interaction. This strategic allocation optimizes labor resources and enhances overall productivity.
  3. Training and retention: Technology can streamline training processes for new employees by providing intuitive, user-friendly systems. Additionally, the reduced workload and enhanced efficiency can lead to higher job satisfaction and retention rates among staff.
  4. Flexibility: Digital ordering systems offer flexibility in managing peak hours and busy periods. Automated systems can handle increased order volumes during high-traffic times, reducing the pressure on staff and ensuring consistent service quality.

Leveraging hospitality technology

Rally Eats by App8 is a digital ordering technology that can revolutionize the hospitality industry. Our comprehensive digital ordering platform offers a range of features designed to enhance guest satisfaction and improve operational efficiency.

  1. User-friendly interface: The Rally Eats product is designed with a focus on user experience, providing an intuitive, easy-to-navigate interface for guests. This design minimizes friction and enhances the overall ordering experience.
  2. Seamless integration: Rally Eats integrates seamlessly with existing restaurant management systems, ensuring a smooth transition and minimal disruption to operations.
  3. Customization: The platform allows for extensive customization, enabling food service providers to tailor their digital menus and promotions to meet the unique preferences of their guests.
  4. Bilingual support: Rally Eats supports localized French in addition to English, supporting the Quebec market language requirements.
  5. Special needs accommodation: The platform includes features to accommodate guests with allergies and special dietary needs, ensuring a safe and inclusive dining experience.

By leveraging App8’s digital ordering solutions, food service providers can realize significant benefits in guest satisfaction, operational efficiency, and revenue growth.


The integration of digital ordering technology in the hospitality industry is not just a trend; it’s a transformation. This technology enhances guest satisfaction by providing convenience, personalization, transparency, and real-time updates. For food service providers, digital ordering drives increased orders and revenue, operational efficiency, and cost savings.

Moreover, in the face of a persistent labor shortage, digital ordering systems offer a lifeline by automating routine tasks, optimizing staff allocation, streamlining training, and providing flexibility during peak times. The benefits of digital ordering, like Rally Eats, are far-reaching and transformative.

By embracing digital ordering technology, the hospitality industry can meet the evolving expectations of guests, drive business growth, and navigate the challenges of a dynamic labor market. The future of hospitality is digital, and the time to invest in this technology is now.