The way you work and the way you serve your guests has changed drastically, and though we’re all looking forward to the day we don’t have to seat guests 6 feet apart, many aspects of the new dining experience are likely to outlast the pandemic. According to a recent study by McKinsey, guests now expect the safety and convenience of a digital experience with more than 75% of consumers using mobile and web for menus, ordering and payment. Use these six tips to create a menu that works for you and your guests!
1. Optimize for mobile
The vast majority of your guests will view your menu from their phones. Mobile viewing is often an afterthought when menus are designed as PDFs or web pages. This leads to a poor guest experience with guests having to zoom in and out or scroll endlessly to browse your menu. Start the guest experience off right with a menu solution that’s optimized for mobile viewing and allows your guests to browse intuitively.
2. Include photos
No amount of descriptive text can grab someone’s attention like an appetizing photo. Make sure your digital menu includes images of your actual dishes. If you have an extensive menu, start with your best sellers and if you don’t have professional photos of your menu items already, check out our free guide to food photography for restauranteurs to get started taking your own photos.
3. Allow for real-time updates
It takes time for your guests to discover your restaurant and browse the menu. The last thing they want, is to find out the items they decided to order are unavailable. Avoid this situation by choosing a menu solution that allows you to make real-time updates from a mobile device. This will keep your guests happy while also saving you time.
4. Include your branding
You spend plenty of time and money creating the perfect ambience and guest experience in your establishment. For takeout guests though, your menu is the only window into the experience your restaurant provides. Ensure that your menu captures the personality of your establishment by customizing it with your logo, fonts, and colours.
Speaking of your own branding, check out Takeout and delivery: Why you should offer your own (and how).
5. Use a durable access point
The common access point for digital menus in the restaurant is a printed QR code. When the pandemic started, this solution was a great quick fix, but with 73% of diners saying that their experience is improved by restaurant technology, it’s clear that contactless dining is here to stay. Your menu access point should meet the same standard you expect from everything else that goes on your table.
Choose an access point that:
- Has an attractive design
- Is water-resistant
- Is tear-resistant
- Abides by your region’s health and safety rules
6. Allow guests to order directly from the menu
A digital menu is only the first step in providing a contactless experience. When choosing a digital menu solution, it’s important to think about where the industry is going and how your situation is going to evolve. According to a dataessential study, over 80% of respondents said that a restaurant needs to offer contactless payment and ordering options for them to feel safe returning to dine-in. Choose a solution that’s more than a menu and create a seamless guest experience with dine-in and takeout mobile ordering.